Roles and Responsibilities
Roles & Responsibilities:
- Understand the business, products and services, the users/customers of the business.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead a team of Marketing Specialists and develop strategies and tactics to get the word out about our company brands and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Analyze customer insights, consumer trends, market analysis, and marketing best practices, and accordingly adjust email and advertising campaigns to build successful strategies
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Drive and execute marketing validation tests and target group validation test through a variety of marketing channels.
- Identify effectiveness and impact of marketing initiatives and campaigns with tracking and analysis, optimize accordingly and assess against goals
Desired Candidate Profile
- Bachelors degree in marketing, business, or related field
- At least 5-7 years of experience in marketing, branding, developing marketing campaigns, or related roles out of which 2-4 years should be as a leader managing digital marketing resources.
- Experience working with International/Western brands and audiences will be preferred.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Desire to learn new skills and adapt to a fast-changing environment.
- Extensive knowledge of website analytics tools (e.g., Google Analytics, Search Console, WebTrends).
- Extensive knowledge in marketing tools such as Hubspot, Zoho
- Proficiency with online marketing and social media strategy
- Extensive experience in organic search optimization and SEO planning.
- Metrics-driven marketing mind with eye for creativity
- A sense of aesthetics and a love for great copy and witty communication.
- Up to date with the latest trends and best practices in online marketing and measurement
Founded in 2009, takes pride in representing our strong company culture. Since then till now, we have been creating hundreds of websites and applications catering to a wide range of interests and industries from different parts of the world.
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